We are the agency that is anti-agency.
We believe conversations are catalysts, buzzwords are boring, and the ‘billable hour’ is a broken approach.
Like Dolly says: If you don’t like the road you’re walking, start paving a new one. Our goal is to find the right road for you.
We work with growth-minded individuals to build winning business realities from the inside out. We are the no-nonsense change agents that facilitate the transition from 'what we've always done' to 'what it takes to win now'.
AMY MCGEHEE CHIEF CHALLENGER & STRATEGIST
“'If you don't like the road you're walking, start paving a new one.”
— Dolly Parton
"Amy has an unmatched tenacity to find, research, plan, support, and propose winning strategies that benefit the brands in which she commits as a partner. Her approach to taking care of business is not only straight forward, but also laced with hard data points and elegant presentations to make sure that everyone can clearly see the value a creative partner can bring to an otherwise stale approach to marketing. Amy has taken her years of experience and figured out how to adapt her mama-bear abilities into powerful marketing plans. This is no ordinary vendor-relationship, this is an expert performing at a high level to guide partner-brands into a more thoughtful and effective business reality."
MARKETING SERVICES / SOLUTIONS
Digital Impact Audit
Marketing Asset Audit
Brand Positioning Analysis
Market + Analytic Research
Competitive Analysis + Insights
Audience Analysis + Insights
Marketing Infrastructure Development
Creative Ideation + Art Direction
Content Calendar Development
3rd Party Agency Management
Internal Quality Control
Logo + Website Design
Email MAT Campaigns
Social Media Planning
"Over the past 20 years I have had the pleasure of working along side Amy in many different jobs. We worked together at the Worthington Hotel years ago where she was instrumental in our marketing and sales efforts there. Over the next decade we kept in touch until our new company Game On hired Amy's marketing company to assist us in growing our brand in the Fort Worth Market.
Amy is a true professional! Passionate about what she does and committed to excellence in every project she touches. We have been extremely fortunate to have her on our team. She challenges us to think differently - and comes up with a solid strategy to help us meet and achieve our goals."
- Larry Auth, Owner at Game On Sports
Red Road Agency partners with entrepreneurs and executives to close the gap between defining a vision and achieving it.
"Amy is a marketing rockstar and an absolute pleasure to work with. She is immensely talented and wicked smart. Amy is able to immerse herself into the culture of an organization to get a full understanding of who we are and it comes through in our marketing.
As well, she understands the hectic schedule of the business owners she works with and manages to get the very best out of them. I just can't say enough about how huge an asset she is to our (any) organization. Best of all our staff loves her."
- Jayson Fulks, Owner at AcrylicSource+ and MetalSource+