Keep North Carolina Beautiful concentrates on hands-on programs designed to encourage and enable active involvement by citizens.
Previously called 'North Carolina Beautiful', they recently merged with the state branch of Keep America Beautiful. This new entity came to Red Road Agency in need of a complete re-brand, one that reflected the power of joining forces to keep their state clean, forward-thinking, and beautiful.
The result was a branding system that was unanimously approved by the Board of Directors and rolled out to the entire organization. The creation of branded merchandise and development of an online store has already seen a steady amount of revenue since its launch.
Deliverables included:
Brand Merger
New Branding System
Logo Design
Email Migration and Signature Development
Business Cards / Stationery / Note Cards
Website Design and Development
Email + Social Media Marketing
Branded Board Presentations
Charity Golf Tournament Brochure
Merchandise Design
Online Store
